A Different Christmas
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For more info:
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Dairy Queen’s Limited Edition Cheese Tart Blizzards
Product LaunchUsing our proprietary blend of trendiness and lovable, colourful graphics, we propelled the launch of this cheesy creamy treat into viral magnitudes with attractive packaging, digital media, and physical store displays.
Smash Hit Strategy
It is indisputable knowledge that younger age groups have a heightened liking for sweet tasting food. This makes the Gen-Z crowd a natural choice for this project’s target group. The target group’s converging propensity for soft, wholesome illustrations and natural clustering social behaviours on Instagram ignite our main campaign concept.
The combination resulted in a fun and engaging campaign that sparked an onslaught of social media activity when DQ customers posted greetings to friends with pictures of the colour DQ blizzard cups.
Metrics
40.4K
Likes for our CTA assets on Instagram3M
Digital impressions in two weeks
