Gaming In The Sky

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Experimental Xbox Campaign

Product Launch

Our integrated campaign for the Xbox One console was the first in Singapore to host a gaming event at Singapore Flyer, Asia’s largest Ferris wheel. Consoles were set up within individual flyer capsules. Utilising the 32 minute trip duration, press and partners were invited to try for themselves the Xbox One console firsthand while surrounded by a magnificent view of the Singapore skyline.

The campaign aims to rally excitement via retail, digital and the highlight flyer event with its integrated approach.

Smash Hit Strategy

The choice of venue is deliberate to create an air of exclusivity and utilises the concept of a captive audience — of course, the lineup of activities are also designed to delight and awe. Many attendees reported reluctant to leave after just one round!


1st in Singapore to Launch Gaming Event in Asia’s Largest Ferris Wheel

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