https://liquid-lab.com Liquidlab | An Experimental and Brave Integrated Creative Agency Fri, 05 May 2023 03:29:31 +0000 https://liquid-lab.com en https://liquid-lab.com/Projects Fri, 28 Oct 2022 03:21:39 +0000 Liquidlab | An Experimental and Brave Integrated Creative Agency https://liquid-lab.com/Projects Best Of LiquidLab Top hits from our repertoire, from branding to editorial to strategy to visual identity. <img width="1200" height="589" width_o="1200" height_o="589" data-src="https://freight.cargo.site/t/original/i/94417e9e3d4201c747101a4d833a5915d8739545724025423132749da909c666/KV_smallsize.gif" data-mid="157544654" border="0" src="https://freight.cargo.site/w/1000/i/94417e9e3d4201c747101a4d833a5915d8739545724025423132749da909c666/KV_smallsize.gif" />The Future Belongs To The Brave. It Belongs To The Crazy. <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/be4e3b739641211beb66423b775675c8feb659d7cef9a728a0ab4c2d552d6fb1/cover-img.jpg" data-mid="157455274" border="0" src="https://freight.cargo.site/w/1000/i/be4e3b739641211beb66423b775675c8feb659d7cef9a728a0ab4c2d552d6fb1/cover-img.jpg" />Gaming In The Sky <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/9a3b49cf5ea75f45955ba09693a936fc3c53688268b5a3056b0697b1a0e4193d/ezgif.com-gif-maker-1.gif" data-mid="157453216" border="0" src="https://freight.cargo.site/w/1000/i/9a3b49cf5ea75f45955ba09693a936fc3c53688268b5a3056b0697b1a0e4193d/ezgif.com-gif-maker-1.gif" /> Citizens of TMRW <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/277c182a763aca19dcc2e0cbad3344621429ab8efff6e76390c9d7275c87134c/cover.png" data-mid="170805351" border="0" src="https://freight.cargo.site/w/1000/i/277c182a763aca19dcc2e0cbad3344621429ab8efff6e76390c9d7275c87134c/cover.png" />Do Great Things <img width="1920" height="941" width_o="1920" height_o="941" data-src="https://freight.cargo.site/t/original/i/3e60ac5850a02c1dc79ba937a27eb537b6f12f63341e1a6256df5b4c3f3f9c8b/resized-ezgif-5-498d85524c.gif" data-mid="170803783" border="0" src="https://freight.cargo.site/w/1000/i/3e60ac5850a02c1dc79ba937a27eb537b6f12f63341e1a6256df5b4c3f3f9c8b/resized-ezgif-5-498d85524c.gif" />A Duel Dual Phone <img width="2560" height="1256" width_o="2560" height_o="1256" data-src="https://freight.cargo.site/t/original/i/b4fa207fc60c2d9dd56101a70e0ecb91604db7ed18417214852d459b702b2143/dairy-queen-KV.gif" data-mid="157439618" border="0" src="https://freight.cargo.site/w/1000/i/b4fa207fc60c2d9dd56101a70e0ecb91604db7ed18417214852d459b702b2143/dairy-queen-KV.gif" />A Different Christmas <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/32539ae5518948fae04139031f45ff29cf82468460c22e94331771b0f0ab2610/Power-In-Your-Hands-Animated.gif" data-mid="157557299" border="0" src="https://freight.cargo.site/w/1000/i/32539ae5518948fae04139031f45ff29cf82468460c22e94331771b0f0ab2610/Power-In-Your-Hands-Animated.gif" />Power In Your Hands <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/3b8cf60a120cf398a01080ce172a9c421b6184e2b7ac067a2f370eb979b8765e/tiktok-banner-1080x518px_PH.jpg" data-mid="157544878" border="0" src="https://freight.cargo.site/w/1000/i/3b8cf60a120cf398a01080ce172a9c421b6184e2b7ac067a2f370eb979b8765e/tiktok-banner-1080x518px_PH.jpg" />#MyManySelves<img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/745f779cab475aad6b14cd9d41c3a2fc7a638abc290eb1c67e8d06d34c76d3b2/Cover.gif" data-mid="170800060" border="0" src="https://freight.cargo.site/w/1000/i/745f779cab475aad6b14cd9d41c3a2fc7a638abc290eb1c67e8d06d34c76d3b2/Cover.gif" />#IdeaOfTheDay<img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/499a056cf01860f198c143ebe37109dd563b8a4dc9df78578b8c02f1b7b58300/Cover.jpg" data-mid="170801860" border="0" src="https://freight.cargo.site/w/1000/i/499a056cf01860f198c143ebe37109dd563b8a4dc9df78578b8c02f1b7b58300/Cover.jpg" />November Shopathon https://liquid-lab.com/Intel-Unison Fri, 05 May 2023 03:29:31 +0000 Liquidlab | An Experimental and Brave Integrated Creative Agency https://liquid-lab.com/Intel-Unison Intel-Unison https://liquid-lab.com/Approach Fri, 28 Oct 2022 03:21:40 +0000 Liquidlab | An Experimental and Brave Integrated Creative Agency https://liquid-lab.com/Approach <img width="10205" height="4763" width_o="10205" height_o="4763" data-src="https://freight.cargo.site/t/original/i/1a66d32bb3aad08700c5d038cd2419a164e14a55f5e32d816b41cd9f92d2a65c/approach3.gif" data-mid="157226570" border="0" data-scale="90" data-no-zoom src="https://freight.cargo.site/w/1000/i/1a66d32bb3aad08700c5d038cd2419a164e14a55f5e32d816b41cd9f92d2a65c/approach3.gif" /> <img width="480" height="345" width_o="480" height_o="345" data-src="https://freight.cargo.site/t/original/i/8e830d7ef07df50302f97e20310cfb42f6de2b1215a25ebe65b820038775a7ef/Approach_2.gif" data-mid="157226564" border="0" data-scale="63" data-no-zoom src="https://freight.cargo.site/w/480/i/8e830d7ef07df50302f97e20310cfb42f6de2b1215a25ebe65b820038775a7ef/Approach_2.gif" /> COMBINE Well-grounded product marketing strategy into bite-sized morsels of tasty allegory, filled with timeless, humanistic attributes.APPEALLocal and regional markets; but also the new-age hybrid shoppers who flit between online and brick-and-mortar. AIMThe nerds, the cheerleaders, the freaks and geeks. Also, the zoomers, the boomers and the quiet ones in-between. <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/28cbf6937ec0b2311810e2344ae0e5a8ce97c0d237d8b4eb2bfc84e4446275b3/Approach_4.gif" data-mid="157230333" border="0" data-scale="63" data-no-zoom src="https://freight.cargo.site/w/480/i/28cbf6937ec0b2311810e2344ae0e5a8ce97c0d237d8b4eb2bfc84e4446275b3/Approach_4.gif" /> <img width="350" height="198" width_o="350" height_o="198" data-src="https://freight.cargo.site/t/original/i/3a9cb1e1a5a4850abe257ae99494b0a6ea261dcab6a102df6cf947593eb8aace/Approach_3.gif" data-mid="157234520" border="0" data-scale="68" data-no-zoom src="https://freight.cargo.site/w/350/i/3a9cb1e1a5a4850abe257ae99494b0a6ea261dcab6a102df6cf947593eb8aace/Approach_3.gif" /> Making good work that lasts means being BRAVE. Making good work that stays impactful means being EXPERIMENTAL. https://liquid-lab.com/Contact Fri, 28 Oct 2022 03:21:40 +0000 Liquidlab | An Experimental and Brave Integrated Creative Agency https://liquid-lab.com/Contact Interested in what we do or what you can possibly do around us?*This should give u a clear indicator of what we like :^) <img width="6393" height="3255" width_o="6393" height_o="3255" data-src="https://freight.cargo.site/t/original/i/a881e94b3c0ad1aa2e6dd3a9c7d050fa986729a51afb7d778dc86188d8bf1a78/website_draft.png" data-mid="157226586" border="0" data-scale="86" data-no-zoom src="https://freight.cargo.site/w/1000/i/a881e94b3c0ad1aa2e6dd3a9c7d050fa986729a51afb7d778dc86188d8bf1a78/website_draft.png" /> Contact UsDig our vibe? We want to work with you. Contact us with your preferred mode of communication: REACH US HERE: ︎ alan@liquid-lab.comFACE-TO-FACE: 24 Duxton Road,(S)089488 CAREER: We’re always on the hunt for fresh meat to season. Aspiring to work at LLAB? Send your portfolio to ︎ alan@liquid-lab.com https://liquid-lab.com/1-Projects Fri, 28 Oct 2022 05:14:31 +0000 Liquidlab | An Experimental and Brave Integrated Creative Agency https://liquid-lab.com/1-Projects Best Of LiquidLab Top hits from our repertoire, from branding to editorial to strategy to visual identity. <img width="1200" height="589" width_o="1200" height_o="589" data-src="https://freight.cargo.site/t/original/i/ab5df61d8008f4d0b50535eea8a463438b4910dd7a7afd03530742d59b1eeba6/KV_smallsize.gif" data-mid="157554984" border="0" src="https://freight.cargo.site/w/1000/i/ab5df61d8008f4d0b50535eea8a463438b4910dd7a7afd03530742d59b1eeba6/KV_smallsize.gif" />The Future Belongs To The Brave. It Belongs To The Crazy. <img width="2560" height="1256" width_o="2560" height_o="1256" data-src="https://freight.cargo.site/t/original/i/113bc937006cc370a205fde0f6d1394786bb15d1f14ed60bffc1913e9928f71a/dairy-queen-KV.gif" data-mid="157439637" border="0" src="https://freight.cargo.site/w/1000/i/113bc937006cc370a205fde0f6d1394786bb15d1f14ed60bffc1913e9928f71a/dairy-queen-KV.gif" />A Different Christmas <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/faf6b85adef64673ae3e93aea9feb3744a1b77352893ae555d1d6a9491a80221/tiktok-banner-1080x518px_PH.jpg" data-mid="157545060" border="0" src="https://freight.cargo.site/w/1000/i/faf6b85adef64673ae3e93aea9feb3744a1b77352893ae555d1d6a9491a80221/tiktok-banner-1080x518px_PH.jpg" />#MyManySelves <img width="1000" height="491" width_o="1000" height_o="491" data-src="https://freight.cargo.site/t/original/i/59909a3abb94cf97b4cccce722f658d503c125f2a22f6cebb4cf23dd84603811/1xxx.gif" data-mid="157554994" border="0" src="https://freight.cargo.site/w/1000/i/59909a3abb94cf97b4cccce722f658d503c125f2a22f6cebb4cf23dd84603811/1xxx.gif" />Power In Your Hands <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/b1055ea2143c1887a9da90bf3d0158c5846b4cc6dbe1e2a896ee74b74b5fc782/ezgif.com-gif-maker-1.gif" data-mid="157453243" border="0" src="https://freight.cargo.site/w/1000/i/b1055ea2143c1887a9da90bf3d0158c5846b4cc6dbe1e2a896ee74b74b5fc782/ezgif.com-gif-maker-1.gif" />Citizens of TMRW <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/1b2a5d0a15e5c6824448c79c1ff2b73f75dbfdd85b49f34f6dc931469d05f0b3/cover-img.jpg" data-mid="157455281" border="0" src="https://freight.cargo.site/w/1000/i/1b2a5d0a15e5c6824448c79c1ff2b73f75dbfdd85b49f34f6dc931469d05f0b3/cover-img.jpg" />Gaming In The Sky <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/8594b01e941fe71d48a0467f0f62cfe5058c2f49005642c817055917a3a6f793/cover.png" data-mid="170806092" border="0" src="https://freight.cargo.site/w/1000/i/8594b01e941fe71d48a0467f0f62cfe5058c2f49005642c817055917a3a6f793/cover.png" />Do Great Things<img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/bcd4a5564c4b0a8d14685a7ecb30e9bf076ae12e0e7a423a90e834ce3afec5db/Cover.gif" data-mid="170800099" border="0" src="https://freight.cargo.site/w/1000/i/bcd4a5564c4b0a8d14685a7ecb30e9bf076ae12e0e7a423a90e834ce3afec5db/Cover.gif" />#IdeaOfTheDay<img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/685c23b2b53541f44f7f6af804846851c146394f0c6baadcc3f1e47a2cb21bf1/Cover.jpg" data-mid="170806102" border="0" src="https://freight.cargo.site/w/1000/i/685c23b2b53541f44f7f6af804846851c146394f0c6baadcc3f1e47a2cb21bf1/Cover.jpg" />November Shopathon <img width="1920" height="941" width_o="1920" height_o="941" data-src="https://freight.cargo.site/t/original/i/64612fafdee32754306a0760fd625a0b8598f7c1c7a8e50794e747c78d1ee928/resized-ezgif-5-498d85524c.gif" data-mid="170806106" border="0" src="https://freight.cargo.site/w/1000/i/64612fafdee32754306a0760fd625a0b8598f7c1c7a8e50794e747c78d1ee928/resized-ezgif-5-498d85524c.gif" />A Duel Dual Phone https://liquid-lab.com/Mobile-Our-Approach Fri, 28 Oct 2022 03:25:00 +0000 Liquidlab | An Experimental and Brave Integrated Creative Agency https://liquid-lab.com/Mobile-Our-Approach The Approach&nbsp; Your great product deserves a killer strategy <img width="480" height="257" width_o="480" height_o="257" data-src="https://freight.cargo.site/t/original/i/a136ba18d2802a067aa397bd5d8a2e3972ba311f9fe71002032194aa2f3b3ae6/Homepage_3.gif" data-mid="157227235" border="0" data-scale="48" src="https://freight.cargo.site/w/480/i/a136ba18d2802a067aa397bd5d8a2e3972ba311f9fe71002032194aa2f3b3ae6/Homepage_3.gif" /> We have no qualms navigating unfamiliar terrain, or narrow guidelines. Ultimately&nbsp; answering all these with thumb-stopping creativity, coming out on top with a damn good story to tell. Find Out More https://liquid-lab.com/Legion-x-Jasmine-Sokko Fri, 28 Oct 2022 03:21:43 +0000 Liquidlab | An Experimental and Brave Integrated Creative Agency https://liquid-lab.com/Legion-x-Jasmine-Sokko The Future Belongs To The Brave. It Belongs To The Crazy. For more info:︎︎︎︎ Legion x70 Laptop Series Product Launch In a brazen launch operation, we initiated a partnership between Warner Music Group’s Jasmine Sokko and Lenovo’s Legion. The result is the wonderfully soaring, polyphonic-yet-lyrical track, “FUTURE TENSE” for the Legion x70 campaign launch and its accompanying three part YouTube series. The series showcases Sokko’s song creation process and how using a Legion Slim 7i laptop streamlines the production process. The track launched Legion x70 with a musical bang, garnering a total of 5.9 million views since its launch in May 2022. Smash Hit Strategy To expand the existing loyal customer base, we tapped into the audience of an existing Key Opinion Leader (J. Sokko) within our desired target clientele (Gen-Zers, creators, trendsetters). We also wished to show how the high performance tech-specs of a Legion laptop could be utilised by more than just gamers, but also creators like Jasmine. Sokko’s dichotomy between her public and private personas makes her the perfect candidate to embody the duality and transferable features that Legion offerings can boast.&nbsp; Metrics 40.4K Likes for our CTA Assets on Instagram 13M Digital Impressions in two weeks 1.2M Views on Youtube <img width="2407" height="1350" width_o="2407" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0b262e6d6265c77b1d2bf8bd5dce8b319bad9db660d3d6b966cd0a6817f5921d/img_2.png" data-mid="157226694" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0b262e6d6265c77b1d2bf8bd5dce8b319bad9db660d3d6b966cd0a6817f5921d/img_2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d441e22e299cbe9c10ddfb9684ce42bd5af6fe61f0312f8ed758d11e34bdcdf6/Jasmine-Sokko-x-Lenovo---Teaser-Post-1.jpg" data-mid="157226691" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d441e22e299cbe9c10ddfb9684ce42bd5af6fe61f0312f8ed758d11e34bdcdf6/Jasmine-Sokko-x-Lenovo---Teaser-Post-1.jpg" /> Next Project ︎︎︎ https://liquid-lab.com/Power-In-Your-Hands Mon, 31 Oct 2022 10:36:37 +0000 Liquidlab | An Experimental and Brave Integrated Creative Agency https://liquid-lab.com/Power-In-Your-Hands Power In Your Hands For more info:︎ The 7th Generation Legion Laptops Product Launch In our cheeky YouTube faux press conference, Lenovo’s Asia Pacific takes questions from a throng of plucky reporters, each new quip or question ever more urgent and eager. For tech fanatics who can chat variable refresh rate frame rates, core processing power and other tech spec details for days, the 18 min video is a video you can’t miss. For the rest of us, we’ll settle for the one-minute summary, or not. The power is in your hands. Smash Hit Strategy For the 2022 Legion lineup, “the-geekier-the-better” is our absolute golden mantra. Tailoring our content to fit audience preferences to the extreme point of “fan-service” isn’t just fun.The campy format marries the interests of both the brand and its desired target audience — to tout an astonishing number of powerful key selling points whilst answering the passionate queries of Levono’s loyal fanatics. A match made in heaven! Metrics 287,510Views for long form content 4.2MViews for 1 min summary <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e3c8efb090366410aa835dd52c8934356220efb634e3c0ac965653b5a9565f6/Card-1V7.jpg" data-mid="157444474" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2e3c8efb090366410aa835dd52c8934356220efb634e3c0ac965653b5a9565f6/Card-1V7.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75126443c2ec73553338a52896ba2b4a8964028c37440837f4a06bd211dbb3ef/Card-7V7.jpg" data-mid="157444475" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/75126443c2ec73553338a52896ba2b4a8964028c37440837f4a06bd211dbb3ef/Card-7V7.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d0cb074c208e69bbe0a5dff849e0adb2a0f4c86d656110cad111667aa789f50/Card-8V7.jpg" data-mid="157444476" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8d0cb074c208e69bbe0a5dff849e0adb2a0f4c86d656110cad111667aa789f50/Card-8V7.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a55cce6edfc973690305aa2a233e5333f5449b05503b04d4f82ed00f4c9fd459/Card-4V7.jpg" data-mid="157444553" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a55cce6edfc973690305aa2a233e5333f5449b05503b04d4f82ed00f4c9fd459/Card-4V7.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6968ad6d237303d58e004ee6337ff8822bfd488f7c440996a5a047e6883b4c99/Card-5V7.jpg" data-mid="157444559" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6968ad6d237303d58e004ee6337ff8822bfd488f7c440996a5a047e6883b4c99/Card-5V7.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15c8c2e5ac4ad98fea1a66fa0a6609773ec7a5ccfd1861bcff9b1e4a7fa6f5f5/Card-6V7.jpg" data-mid="157444564" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/15c8c2e5ac4ad98fea1a66fa0a6609773ec7a5ccfd1861bcff9b1e4a7fa6f5f5/Card-6V7.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79a21ddc9ab49204203242c7f89dafe2154e0f1887928723a182b84986a9d8ce/Card01V7.jpg" data-mid="157450015" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/79a21ddc9ab49204203242c7f89dafe2154e0f1887928723a182b84986a9d8ce/Card01V7.jpg" /> Next Project ︎︎︎ https://liquid-lab.com/Citizens-of-Tmrw Mon, 31 Oct 2022 11:06:19 +0000 Liquidlab | An Experimental and Brave Integrated Creative Agency https://liquid-lab.com/Citizens-of-Tmrw Citizen Of TMRW&nbsp; For more info:︎︎ Lenovo Experimental Showcase Rebranding Campaign Citizens of TMRW is an award-winning experiential event that celebrates the innovations of today and inspires the imagination for tomorrow. The event showcases dynamic products, onsite contests and cool giveaways and great prizes. <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/c2ec54eefcd916722976a3aef4653621650e2bd7b581eb5a7799d338ca29e965/ezgif.com-gif-maker-1.gif" data-mid="157453251" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c2ec54eefcd916722976a3aef4653621650e2bd7b581eb5a7799d338ca29e965/ezgif.com-gif-maker-1.gif" /> Smash Hit Strategy To incite revolutionary change about the way Levono laptops are perceived, we embarked on creating a drastically ultra-modern concept event. A key episode of the event comprises a futuristic microsite simulation of what laptops would be like in the future. Interactive pages allowed participant to create designs like headphones that resembled floating surround sound orbs, flexible, sensory keyboards and other predictions of technology in the next millennia. Participants could also opt in to submit designs and win prizes for their contributions toward Levono’s future R&amp;D. The competition was held in 11 countries with considerably successful turnout. <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/0ccbfe283ed83eb38f0c85b123f44f46ac779b146ab2372c3dd092f18371c755/clip1x.gif" data-mid="157453797" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0ccbfe283ed83eb38f0c85b123f44f46ac779b146ab2372c3dd092f18371c755/clip1x.gif" /> <img width="1954" height="1418" width_o="1954" height_o="1418" data-src="https://freight.cargo.site/t/original/i/37050cdfa4baedd3eb779711dd2426370ce07b6d15323ab228326425b67fa912/Untitled-2.gif" data-mid="157550075" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/37050cdfa4baedd3eb779711dd2426370ce07b6d15323ab228326425b67fa912/Untitled-2.gif" /> <img width="2120" height="1538" width_o="2120" height_o="1538" data-src="https://freight.cargo.site/t/original/i/9431c3ce6a784cd07a79eec2deba82bc9d0314bdd87eada504354c45bde78146/Untitled-3.gif" data-mid="157550121" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9431c3ce6a784cd07a79eec2deba82bc9d0314bdd87eada504354c45bde78146/Untitled-3.gif" /> <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/d7ad5a72a8431d43e1ffe1387ddc8fbab6e9c70ab02b1d15500f70ae86ff523a/clip2x.gif" data-mid="157454966" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d7ad5a72a8431d43e1ffe1387ddc8fbab6e9c70ab02b1d15500f70ae86ff523a/clip2x.gif" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/08245d27ea2b4116e2684d5a175289c611811f5b6d6f71e94cb0b1eebf690f1d/ezgif.com-gif-maker.gif" data-mid="157552582" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/08245d27ea2b4116e2684d5a175289c611811f5b6d6f71e94cb0b1eebf690f1d/ezgif.com-gif-maker.gif" /> Next Project ︎︎︎ https://liquid-lab.com/Gaming-In-The-Sky Mon, 31 Oct 2022 12:15:25 +0000 Liquidlab | An Experimental and Brave Integrated Creative Agency https://liquid-lab.com/Gaming-In-The-Sky Gaming In The Sky For more info:︎ Experimental Xbox Campaign Product Launch Our integrated campaign for the Xbox One console was the first in Singapore to host a gaming event at Singapore Flyer, Asia’s largest Ferris wheel. Consoles were set up within individual flyer capsules. Utilising the 32 minute trip duration, press and partners were invited to try for themselves the Xbox One console firsthand while surrounded by a magnificent view of the Singapore skyline. The campaign aims to rally excitement via retail, digital and the highlight flyer event with its integrated approach. <img width="1920" height="942" width_o="1920" height_o="942" data-src="https://freight.cargo.site/t/original/i/839a537b6d1e08e31e1a608d97fcbf44e814ec8346aef98e046d632bbf1bd656/cover-img.jpg" data-mid="157455827" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/839a537b6d1e08e31e1a608d97fcbf44e814ec8346aef98e046d632bbf1bd656/cover-img.jpg" /> Smash Hit Strategy The choice of venue is deliberate to create an air of exclusivity and utilises the concept of a captive audience — of course, the lineup of activities are also designed to delight and awe. Many attendees reported reluctant to leave after just one round! Results 1st in Singapore to Launch Gaming Event in Asia’s Largest Ferris Wheel <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/54b3132f7d33ef10fbf2e7c7100eb848b13fd3faeaed90ce3fb621ad0918ca0f/21115131.jpg" data-mid="157657895" border="0" src="https://freight.cargo.site/w/1000/i/54b3132f7d33ef10fbf2e7c7100eb848b13fd3faeaed90ce3fb621ad0918ca0f/21115131.jpg" /> <img width="1708" height="2300" width_o="1708" height_o="2300" data-src="https://freight.cargo.site/t/original/i/efc5a3c60ec3cfd2ad2dafa6488214eb0273a951e30cb6a21da2d5e1a010ad5a/Ext-Screen_10.jpg" data-mid="157658535" border="0" src="https://freight.cargo.site/w/1000/i/efc5a3c60ec3cfd2ad2dafa6488214eb0273a951e30cb6a21da2d5e1a010ad5a/Ext-Screen_10.jpg" /> Next Project ︎︎︎