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November Shopathon

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November Shopathon 

Shopper Engagement Campaign

To further engagement for Great Eastern’s rewards platform UpGreat, LLAB flexed our networking abilities for this project; pulling in titan collaborators. The campaign centers on propelling usage of Singapore’s first Ai-hybrid wellness coach.





Smash Hit Strategy


Why limit sales to just Singles’ Day? In November, every day is 11.11 when it comes to the UpGreat November Shopathon.

Competition gave away 1,100,000 UPGREAT Points that allow participants to redeem exciting rewards.

Cheeky fingers egg you on to keep swiping, keep shopping, keep earning those rebates!


Metrics


1.7K

Members of GetGreat Singapore



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